Our sweetStory

sweetFrog Premium Frozen Yogurt began when an entrepreneur and his family moved to Richmond, VA in 2009. At that time, frozen yogurt shops were primarily located on the West Coast, but they became attracted to the concept because of its simplicity and low cost. The first sweetFrog store opened later that year in the Short Pump subdivision of Richmond.
Fast forward ten years and sweetFrog has continued to grow by LEAPS and bounds. Scoop and Cookie can be found in locations across the U.S. and around the globe.


Entrepreneur Derek Cha, along with his wife Annah Cha and two children, moved to Richmond, VA., in 2009. Even in the midst if an unfriendly economy, Derek knew the time was right to enter the frozen yogurt market. So with a little bit of hope, a lot of faith, a dash of prayer, and the support of his friends and family, Derek opened the very first sweetFrog store.


sweetFrog possesses a unique, powerful brand, based on a strong core values and quality that engenders customer loyalty, particularly with children, who love sweetFrog’s highly marketable and identifiable brand ambassadors Scoop and Cookie, who were introduced in 2010.


The growth continued in 2011 - as sweetFrog opened 29 more stores, resulting with 60 sweetFrog stores opened


By April 2012, sweetFrog had 180 stores operating in the United States and a few foreign countries, Boxwood Capital Partners of Richmond VA bought into Derek Cha’s vision of growth.


In 2013, sweetFrog hops into amusement parks, opening locations in Paramount’s Kings and Dominion and Carowinds. By May 2013, sweetFrog was the fastest growing franchisor of premium “weight and pay” frozen yogurt stores with over 300 locations open or in development!


In 2014 sweetFrog continues to grow by leaps and bounds through-out the United States and abroad.


In 2016, sweetFrog launched new franchise opportunities with addition of Mobile and Non-traditional units.


In Fall 2018, sweetFrog was acquired by a wholly-owned subsidiary of MTY Food Group and is headquartered in Scottsdale, Arizona.


Today, sweetFrog has grown by leaps and bounds (or hops)! Currently, sweetFrog has over 300 locations in the United States and several more internationally. By focusing on building “hoppiness” in each and every community, we are able to stand apart from the competition and lead by example. Just walk into any one of our locations nationwide, or follow us on Instagram, @sweetFrog, and see how much our guests love being part of the sweetFrog Family.

our sweetPhilosophy

At sweetFrog, we take pride in being a part of the communities we serve. Our clients are our family and we strive to offer the best quality service each and every day. Scoop and Cookie are always out and about, watching local youth sport events, visiting local libraries and even attending school and church functions. It is the goal of each and every sweetFrog franchisee to become a pillar in their communities. sweetFrog is pleased to offer many fun ways to help you raise money for your school, church, club, sports team or organization.


A special note from Froggers like you!

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