First Things First!

Put a ring on it! First Things First of Greater Richmond is a non-profit dedicated to strengthening marriages and reinforcing families through education, collaboration, and mobilization. sweetFrog hopped alongside by providing free yogurt for FTF events at two area high schools and by hosting a series of fundraisers in seven Richmond stores. In addition to donating a percentage of the day’s sales to First Things First, the stores made room for members of the non-profit to explain what they are about to customers. What better way to enrich our community than to build stable families!

About sweetFrog®

sweetFrog, one of the country’s top frozen yogurt concepts, prides itself on providing a family-friendly environment where customers can enjoy premium frozen yogurt, ice cream, gelato and sorbets with the toppings of their choice. There are approximately 300 sweetFrog locations in over 25 states and the Dominican Republic. In 2018, sweetFrog was acquired by MTY Franchising USA, Inc., a member of one of the fastest growing franchising conglomerates in the world. Between it and its subsidiaries, it has a portfolio of nearly 29 fast-casual and quick-service restaurant brands with approximately 3000 locations in roughly 35 countries.

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