The Hunt for Top Frog!
In April 2013, we pushed out our first-ever sweetFrog mobile app! A major portion of the app is a game called “River Rush”, where players guide our frog mascots down a jungle stream, collect points and dodge obstacles. As users earn in-game points, they can redeem them for discounts on frozen yogurt. A few weeks after “River Rush” went live, we thought we’d discover who was best at it! Using Richmond as our market, we invited the top 10 scorers in the area to our Carytown location for a series of head-to-head, timed battles for points. After an upset-filled bracket, we crowded Carson as champion; he won an awesome trophy and a year’s worth of frozen yogurt! Congratulations to everyone who participated, and keep River Rushing!