The Hunt for Top Frog!

In April 2013, we pushed out our first-ever sweetFrog mobile app! A major portion of the app is a game called “River Rush”, where players guide our frog mascots down a jungle stream, collect points and dodge obstacles. As users earn in-game points, they can redeem them for discounts on frozen yogurt. A few weeks after “River Rush” went live, we thought we’d discover who was best at it! Using Richmond as our market, we invited the top 10 scorers in the area to our Carytown location for a series of head-to-head, timed battles for points. After an upset-filled bracket, we crowded Carson as champion; he won an awesome trophy and a year’s worth of frozen yogurt! Congratulations to everyone who participated, and keep River Rushing!

About sweetFrog®

sweetFrog, one of the country’s top frozen yogurt concepts, prides itself on providing a family-friendly environment where customers can enjoy premium frozen yogurt, ice cream, gelato and sorbets with the toppings of their choice. There are approximately 300 sweetFrog locations in over 25 states and the Dominican Republic. In 2018, sweetFrog was acquired by MTY Franchising USA, Inc., a member of one of the fastest growing franchising conglomerates in the world. Between it and its subsidiaries, it has a portfolio of nearly 29 fast-casual and quick-service restaurant brands with approximately 3000 locations in roughly 35 countries.

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