sweetFrog Teams Up with University of Richmond Students

Nothing prepares college students for the real world more than, well, real-world case studies. For the spring 2014 semester, sweetFrog had a blast working with the University of Richmond’s Robins School of Business. For an International Business class titled “Doing Business in Latin America,” students created sample strategic business plans for the company’s expansion into six Latin American countries. During the semester, members of sweetFrog’s franchise team traveled to the university for multiple informational discovery days, as well as led the students on a tour of a local store. The students then presented their final recommendations to a selection of sweetFrog corporate personnel, including the International Business Development Manager, Director of Franchise Sales and the Director of Marketing and Branding. After the presentations, everyone relaxed with frozen yogurt; even Scoop got in the party!
Special thanks to Professor George Hiller, and the students involved in the project: Will Corkin, Dulce Espinoza, Emily Gallo, Joanna Herrera, Thomas Kohn, Josh Kolodner, Jonathan Kovacs, Luke Hatton, Mar Ferrer Alou, Nil Camacho, Taylor Ruoff, and Avery Shackelford.
Thanks for letting us work with you, UR!

About sweetFrog®

sweetFrog, one of the country’s top frozen yogurt concepts, prides itself on providing a family-friendly environment where customers can enjoy premium frozen yogurt, ice cream, gelato and sorbets with the toppings of their choice. There are approximately 300 sweetFrog locations in over 25 states and the Dominican Republic. In 2018, sweetFrog was acquired by MTY Franchising USA, Inc., a member of one of the fastest growing franchising conglomerates in the world. Between it and its subsidiaries, it has a portfolio of nearly 29 fast-casual and quick-service restaurant brands with approximately 3000 locations in roughly 35 countries.

For more information about sweetFrog, please visit: www.sweetFrog.com