Richmond Coliseum to Feature the sweetFrog Box Office
sweetFrog Enterprises has announced a partnership with the Richmond Coliseum for the naming rights of the Coliseum’s box office. Under the agreement, the box office will be renamed the “sweetFrog Box Office.” The Richmond Coliseum is a 13,500 seat multi-purpose sports and entertainment venue.
“sweetFrog started in Richmond and we love being a part of the Richmond community,” said Matt Smith, chief marketing officer of sweetFrog. “This sponsorship of the Coliseum is a great opportunity and we look forward to enjoying all the events and sharing the great taste of sweetFrog with the fans.”
The agreement includes the creation of a branded sweetFrog concession stand and new signage to frame the Coliseum’s exterior box office and interior will call lobby. Signage will be installed prior to the Disney on Ice shows on September 10-13. In addition, discount coupons for sweetFrog Premium Frozen Yogurt will be printed on all event tickets.
See the full article on PRWeb.