Richmond Coliseum to Feature the sweetFrog Box Office
sweetFrog Enterprises has announced a partnership with the Richmond Coliseum for the naming rights of the Coliseum’s box office. Under the agreement, the box office will be renamed the “sweetFrog Box Office.” The Richmond Coliseum is a 13,500 seat multi-purpose sports and entertainment venue.
“sweetFrog started in Richmond and we love being a part of the Richmond community,” said Matt Smith, chief marketing officer of sweetFrog. “This sponsorship of the Coliseum is a great opportunity and we look forward to enjoying all the events and sharing the great taste of sweetFrog with the fans.”
The agreement includes the creation of a branded sweetFrog concession stand and new signage to frame the Coliseum’s exterior box office and interior will call lobby. Signage will be installed prior to the Disney on Ice shows on September 10-13. In addition, discount coupons for sweetFrog Premium Frozen Yogurt will be printed on all event tickets.
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sweetFrog, one of the country’s top frozen yogurt concepts, prides itself on providing a family-friendly environment where customers can enjoy premium frozen yogurt, ice cream, gelato and sorbets with the toppings of their choice. There are approximately 300 sweetFrog locations in over 25 states and the Dominican Republic. In 2018, sweetFrog was acquired by MTY Franchising USA, Inc., a member of one of the fastest growing franchising conglomerates in the world. Between it and its subsidiaries, it has a portfolio of nearly 29 fast-casual and quick-service restaurant brands with approximately 3000 locations in roughly 35 countries.
For more information about sweetFrog, please visit: www.sweetFrog.com