Celebrations Set for National Frozen Yogurt Day and Valentine’s Weekend
In celebration of National Frozen Yogurt Day, February 6, sweetFrog Enterprises is inviting customers to bring a friend for free, all day, at participating shops nationwide. In addition, the chain will be celebrating Valentine’s weekend, February 12-14, with their very own super bowl of frozen yogurt party. Customers nationwide will be able to fill a shareable 24-ounce, “super” bowl of froyo for just $8.
“National Frozen Yogurt Day gives us an opportunity to let our customers know how much they mean to us,” said Matt Smith, chief marketing officer of sweetFrog. “And, as the official treat of sweethearts, sweetFrog is always a great place to celebrate Valentine’s Day with your special someone.”
The first National Frozen Yogurt Day was celebrated in the early 1990s and focuses on fun ways to emphasize the healthier and leaner aspects of yogurt over other frozen treats. Named for a Christian martyr, Valentine’s Day has origins in the Roman holiday Lupercalia and dates back to the 5th century.