sweetFrog Hops Into First NASCAR Sponsorship

BK Racing announced that sweetFrog premium frozen yogurt will be sponsoring David Ragan’s No. 23 sweetFrog Toyota for the Toyota Owners 400 at Richmond International Raceway.

The race scheduled for April 24th represents sweetFrog’s NASCAR debut. sweetFrog is a Richmond, VA-based, national frozen yogurt franchise that was recently named the No. 1 Frozen Yogurt Shop in the US by the Daily Meal. Since their 2009 inception, sweetFrog has grown to more than 350 locations in the US and abroad - serving customers in 25 states, the United Kingdom and the Dominican Republic.

“I am excited to have sweetFrog on our Toyota for Richmond,” said Ragan. “Richmond is one of my favorite races of the year, and the Sunday afternoon event will be a new challenge for our team. sweetFrog is my family’s go-to spot for frozen yogurt. Let me put it this way - I am thrilled about this partnership, but my excitement pales in comparison to my daughter Julia’s face when we walk into sweetFrog!”

“As a team with such strong Virginia ties, we are proud to have sweetFrog join BK Racing for the upcoming Toyota Owners 400,” said Doug Fritz, CMO of BK Racing. “

“We are thrilled to partner with David Ragan and BK Racing for the spring race in sweetFrog’s hometown,” said Patrick Galleher, CEO of sweetFrog. “Our shared commitment to family and community make the partnership a perfect fit.”

About sweetFrog®

sweetFrog, one of the country’s top frozen yogurt concepts, prides itself on providing a family-friendly environment where customers can enjoy premium frozen yogurt, ice cream, gelato and sorbets with the toppings of their choice. There are approximately 300 sweetFrog locations in over 25 states and the Dominican Republic. In 2018, sweetFrog was acquired by MTY Franchising USA, Inc., a member of one of the fastest growing franchising conglomerates in the world. Between it and its subsidiaries, it has a portfolio of nearly 29 fast-casual and quick-service restaurant brands with approximately 3000 locations in roughly 35 countries.

For more information about sweetFrog, please visit: www.sweetFrog.com

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