sweetFrog Hops Onboard At Talladega; Sponsoring David Ragan’s No 23 Toyota
BK Racing announced that sweetFrog premium frozen yogurt has returned to sponsor David Ragan and the No. 23 sweetFrog Toyota Camry for the Alabama 500 at Talladega Superspeedway.
Earlier this season sweetFrog made their NASCAR debut with BK Racing and Ragan at Richmond. Returning for their third race with Ragan and the 23 team, sweetFrog’s NASCAR sponsorship has been a natural fit for the rapidly growing chain.
The sweetFrog frozen yogurt chain started in Richmond, Virginia back in 2009. sweetFrog currently has over 340 stores in 25 states, and international locations in the United Kingdom and the Dominican Republic.
“I am excited to have sweetFrog back for Talladega,” said Ragan. “I have a Sprint Cup Series win at Talladega, and I would love to put the No. 23 sweetFrog Toyota in victory lane. I love this track and to have such a great company onboard for this race, I am pumped!”
“Our entire team really enjoys working with everyone at sweetFrog,” said Doug Fritz, CMO of BK Racing. “We’ve had two great races with sweetFrog and are excited to have them back at Talladega.’
“We are excited to join the BK Racing team in Talladega,” said Patrick Galleher, sweetFrog CEO. “David is the perfect person to represent the sweetFrog brand and we are excited to watch and cheer on the No. 23 again!”
sweetFrog, one of the country’s top frozen yogurt concepts, prides itself on providing a family-friendly environment where customers can enjoy premium frozen yogurt, ice cream, gelato and sorbets with the toppings of their choice. There are approximately 300 sweetFrog locations in over 25 states and the Dominican Republic. In 2018, sweetFrog was acquired by MTY Franchising USA, Inc., a member of one of the fastest growing franchising conglomerates in the world. Between it and its subsidiaries, it has a portfolio of nearly 29 fast-casual and quick-service restaurant brands with approximately 3000 locations in roughly 35 countries.
For more information about sweetFrog, please visit: www.sweetFrog.com