sweetFrog Introduces Brand New Frozen Custard Product

sweetFrog Enterprises, recently named by The Daily Meal as America’s Best Frozen Yogurt, has announced its selection of fun frozen treats is expanding this fall with the introduction of Vanilla frozen custard.  sweetFrog fans are now able to enjoy this delicious custard option at all locations.

sweetFrog’s CEO, Patrick Galleher, says custard’s enduring legacy and unique, long-lasting composition make it a perfect fit for sweetFrog.

“Frozen custard has been a family favorite ever since it was introduced to Americans in the early 1900’s,” says Galleher.  “In the decades since, Americans have developed a serious craving for these frozen custard treats.  In fact, while it’s similar to ice cream, many people prefer custard because it’s composition of eggs, cream and sugar makes it smoother and allows it to stay cold longer.  These same qualities make custard the perfect fit for sweetFrog as we’re dedicated to introducing products custom-built to satisfy customer cravings.”

Custard was first developed back in 1690, but was introduced to Americans in 1919 on the Coney Island Boardwalk.  Ice cream vendors Archie and Elton Kohr were found adding egg yolks to ice cream to keep it colder longer and make it smoother.  It proved to be an overnight success as they sold more than 18,000 cones on the boardwalk during the first weekend.  Soon after, frozen custard was introduced to a wider audience at the 1933 World’s Fair in Chicago and the trend took off. 

In the decades since, many restaurants have successfully introduced custard items to menus.  While it started as a trend, custard has proven its longevity as American customers continue to seek out the best custard in their local communities.

“We are excited to expand our delicious line of frozen treats,” said Matt Smith, sweetFrog’s Chief Marketing Officer. “Customers visiting sweetFrog stores will love the creamy smoothness and rich flavor of our new vanilla custard. The wide variety of choices just keep getting better with this exciting new offering!”

About sweetFrog®

sweetFrog, one of the country’s top frozen yogurt concepts, prides itself on providing a family-friendly environment where customers can enjoy premium frozen yogurt, ice cream, gelato and sorbets with the toppings of their choice. There are approximately 300 sweetFrog locations in over 25 states and the Dominican Republic. In 2018, sweetFrog was acquired by MTY Franchising USA, Inc., a member of one of the fastest growing franchising conglomerates in the world. Between it and its subsidiaries, it has a portfolio of nearly 29 fast-casual and quick-service restaurant brands with approximately 3000 locations in roughly 35 countries.

For more information about sweetFrog, please visit: www.sweetFrog.com