sweetFrog Turns Shops Red For The Salvation Army’s Red Kettle Campaign
sweetFrog is turning their shops red to join The Salvation Army’s 126th annual Red Kettle Campaign. Customers will have the opportunity to “turn the shop red” by purchasing Salvation Army pin-ups featuring special holiday messages. The pin-ups will be hung in each store to showcase the Red Kettle Campaign.
To recognize this new partnership, sweetFrog will name its December sweetFrog Swirl in honor of The Salvation Army. “Santa’s Sweet Salvation,” is a treat that features a Peppermint Froyo and Chocolate Gelato swirl topped with mini York Peppermint Patties and chocolate sauce. It will be available at shops nationwide and will feature messaging to encourage Red Kettle donations.
In addition, sweetFrog has created a limited edition red “tacky” sweatshirt featuring their lovable mascots, Scoop and Cookie, as snowmen. Proceeds from the online sales of the festive apparel (https://www.bonfire.com/sweetfrog-holiday-campaign/) will also benefit The Salvation Army.
“The Salvation Army is known across the globe for doing the most good,” said Matt Smith, sweetFrog chief marketing officer. “sweetFrog is honored to help these programs that fight hunger, provide shelter or ensure Christmas assistance for those in need.”
“We feel incredibly fortunate that sweetFrog has decided to partner with The Salvation Army this year to turn their shops red,” said Lt. Col. Ron Busroe, national community relations and development secretary for The Salvation Army. “Each element of the partnership will hopefully leave a sweet taste in the mouths of customers and help drive awareness of the good works The Salvation Army does to meet need every day, all year long.”
From its humble beginnings as a program started by a Salvation Army captain in San Francisco in 1891, the Red Kettle Campaign has grown into one of the most recognizable and important charitable campaigns in the United States. It provides toys for kids, coats for the homeless, food for the hungry and countless social service programs year-round.
For more information about The Salvation Army and Red Kettle Kickoff, please visit blog.salvationarmyusa.org, facebook.com/SalvationArmyUSA or twitter.com/salvationarmyus.