Richmond sweetFrog Stores Hosting Free Donut-Tasting Event on MLK Day

Two Richmond-based sweetFrog Frozen Yogurt shops will be hosting free donut-tasting parties on MLK Day (Monday, January 16) from 11AM – 9PM.  The tastings will take place at the Midlothian and Atlee locations.  All customers who visit these local sweetFrog stores on January 16th will enjoy a free gift of five hot and fresh mini-donuts from sweetFrog’s brand new made-to-order donut stand. 

“We have 340 locations that typically don’t open until noon. This is a great additional morning use of the stores,” said J. Patrick Galleher, sweetFrog CEO.  “We think we have developed a donut that customers will really enjoy the flavor and texture and ability to customize.”

Additionally, in celebration of MLK Day, sweetFrog is asking all children to “Dream Big” and bring their dream to the store with them.  Special coloring sheets with the prompt “My Dream Is…” will be available to encourage kids to share their dreams on the yogurt wall in store. Random winners will receive prize packages for their colorful submissions.

About sweetFrog®

sweetFrog, one of the country’s top frozen yogurt concepts, prides itself on providing a family-friendly environment where customers can enjoy premium frozen yogurt, ice cream, gelato and sorbets with the toppings of their choice. There are approximately 300 sweetFrog locations in over 25 states and the Dominican Republic. In 2018, sweetFrog was acquired by MTY Franchising USA, Inc., a member of one of the fastest growing franchising conglomerates in the world. Between it and its subsidiaries, it has a portfolio of nearly 29 fast-casual and quick-service restaurant brands with approximately 3000 locations in roughly 35 countries.

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