sweetFrog To Host Alex’s Lemonade Stands

“We are thrilled that sweetFrog locations will be raising funds and joining in the fight against childhood cancer for Alex’s Lemonade Stand Foundation this August,” said Liz Scott, Co-Executive Director of the Foundation and Alex’s mom. “Every dollar counts and you never know which one will lead to the cures we are so desperately seeking.”

“sweetFrog shops are the perfect setting for Alex’s Lemonade Stands,” said Matt Smith, chief marketing officer of sweetFrog. “We invite everyone to come enjoy a delicious cup of pink lemonade sorbet and help this terrific cause at the same time.”

About Alex’s Lemonade Stand Foundation
Alex’s Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, Alex’s Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $127 million toward fulfilling Alex’s dream of finding a cure, funding over 660 pediatric cancer research projects nationally. For more information on Alex’s Lemonade Stand Foundation, visit AlexsLemonade.org.

About sweetFrog®

sweetFrog, one of the country’s top frozen yogurt concepts, prides itself on providing a family-friendly environment where customers can enjoy premium frozen yogurt, ice cream, gelato and sorbets with the toppings of their choice. There are approximately 300 sweetFrog locations in over 25 states and the Dominican Republic. In 2018, sweetFrog was acquired by MTY Franchising USA, Inc., a member of one of the fastest growing franchising conglomerates in the world. Between it and its subsidiaries, it has a portfolio of nearly 29 fast-casual and quick-service restaurant brands with approximately 3000 locations in roughly 35 countries.

For more information about sweetFrog, please visit: www.sweetFrog.com

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