SWEETFROG BACK WITH BK RACING FOR RICHMOND, ON BOARD WITH GRAY GAULDING
sweetFrog Frozen Yogurt, the nation’s leading frozen yogurt franchise named America’s Best Frozen Yogurt by The Daily Meal, will return to BK Racing for this weekend at Richmond Raceway. Driver Gray Gaulding will meet with fans for autographs and photos at the sweetFrog in Ashland, V.A. (10040 Sliding Hill Road Ashland, VA 23005) on Friday, September 8th at 7:00pm ET. sweetFrog made their NASCAR debut with BK Racing in 2016. sweetFrog is one of the nation’s largest chains of self-serve premium frozen yogurt retail stores offering dozens of best-in-class flavors and toppings of your choice. The frozen yogurt chain was launched in Richmond, Virginia in 2009. sweetFrog currently has over 340 stores in 27 states, and international locations in Egypt and the Dominican Republic. “I’m excited to partner with sweetFrog for the Monster Energy NASCAR Cup Series races at Richmond this weekend,” said Gaulding. “They have been a great partner of BK Racing and I’m looking forward to representing them both on and off the race track. Growing up in Colonial Heights, V.A., just twenty minutes from sweetFrog’s headquarters, I was introduced to the brand early and have always enjoyed stopping in for a treat with my family. It’s impressive to see how they’ve grown into a household name.” “We’re proud to sponsor Gray Gaulding’s No. 23 BK Racing car because he is committed to pursuing greatness as a NASCAR star,” said sweetFrog CEO Patrick Galleher. “Gaulding and sweetFrog have a lot in common – rising stars with humble Richmond roots who are dedicated to community service. We look forward to spending time with countless loyal sweetFrog customers at our Ashland location Friday night as we celebrate this fantastic partnership.” “Everyone at BK Racing loves working with the wonderful folks at sweetFrog and we love their product,” said Doug Fritz, BK Racing Chief Marketing officer. “This week will be a great opportunity to have Gray visit a local sweetFrog location on Friday night and visit with the fans and staff. The sweetFrog paint scheme that we will see on Saturday night has been a fan favorite, and I’m very excited to see it on track again at Richmond.” For more information about sweetFrog Frozen Yogurt, please visit www.sweetfrog.com.
About sweetFrog Frozen Yogurt:
sweetFrog (http://www.sweetfrog.com) is the fastest growing self-serve frozen yogurt restaurant company in the country. With a wide selection of premium frozen yogurt flavors and fresh toppings choices, sweetFrog was named Best Frozen Yogurt in the USA by The Daily Meal in 2014 and 2016. sweetFrog has 340 stores and mobile units including retail, mobile trucks and non-traditional locations (such as sporting venues) in twenty-seven states in the U.S, Dominican Republic and Egypt. The company was founded in 2009 and is based in Richmond, Virginia. sweetFrog prides itself on providing a family-friendly environment where customers can enjoy soft-serve frozen yogurt, ice cream, gelato and sorbets with the toppings of their choice. The company was founded on Christian principles and seeks to bring happiness and a positive attitude into the lives of the communities it calls home.
About BK Racing
BK Racing is a Monster Energy NASCAR Cup Series Toyota Racing team headquartered in Charlotte, North Carolina. The team was founded in 2012 after owners Ron Devine and Wayne Press acquired Red Bull Racing. BK Racing’s staff of highly skilled mechanics and engineers fields the No. 23 & 83 entries in the Monster Energy NASCAR Cup Series as a Toyota Racing team. The 2017 season will be BK Racing’s 6th consecutive full-time season in the Monster Energy NASCAR Cup Series. Follow us on Twitter @BKRacing_2383, Facebook, and Instagram @bkracing_2383. Visit us at BKRacingTeam.com
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sweetFrog, one of the country’s top frozen yogurt concepts, prides itself on providing a family-friendly environment where customers can enjoy premium frozen yogurt, ice cream, gelato and sorbets with the toppings of their choice. There are approximately 300 sweetFrog locations in over 25 states and the Dominican Republic. In 2018, sweetFrog was acquired by MTY Franchising USA, Inc., a member of one of the fastest growing franchising conglomerates in the world. Between it and its subsidiaries, it has a portfolio of nearly 29 fast-casual and quick-service restaurant brands with approximately 3000 locations in roughly 35 countries.
For more information about sweetFrog, please visit: www.sweetFrog.com