Who We Are

Welcome to sweetFrog® — where our goal is to create the best frozen yogurt experience you've ever had! You create your own combination of delicious, soft-serve premium frozen yogurt then finish it off with any toppings you choose. Our toppings bar is stocked fresh every day with the best ingredients for a light snack, a decadent dessert and everything in between.

  • • You pick the flavors
  • • You add the toppings
  • • You make it your way •

Throw in a warm, family-friendly environment and our lovable mascots, Scoop and Cookie, and you'll see why customers across the nation are embracing sweetFrog! We've grown a lot since we began in 2009, but we'll never get too big to lose our commitment to local communities. The F.R.O.G. in sweetFrog stands for Fully Rely On God, and we show that by being a good neighbor everywhere we move into. Through local partnerships, fundraisers, and much more, our stores become part of the fabric that wraps their communities.

Our Story

sweetFrog Premium Frozen Yogurt began when an entrepreneur and his family moved to Richmond, VA, in 2009. At that time, frozen yogurt shops were primarily located on the West Coast, but they became attracted to the concept because of its simplicity and low cost. Even in the midst of an unfriendly economy, they felt the time was right to enter the frozen yogurt market. The first sweetFrog store opened later that year in the Short Pump subdivision of Richmond.

Today, sweetFrog has grown by leaps and bounds (or hops)! Currently, sweetFrog has over 300 locations in the United States and several more internationally. In Fall 2018, sweetFrog was acquired by a wholly-owned subsidiary of MTY Food Group and is headquartered in Scottsdale, Arizona.

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