WHAT KIND OF PERSONALLY IDENTIFIABLE INFORMATION DO WE COLLECT, AND WHO IS COLLECTING IT?
swf only gathers personal information when voluntarily submitted by you. If you request information from swf or wish to share an experience you had at one of our franchise stores, we'll ask for personal information such as your name, address, and email address, as well as store address and any other information you may wish to share, so we can best respond to your comments. This information will help us to better customize the services at swf. Additionally, if you contact swf, we may keep a record of that correspondence.
When you access certain areas of the website, we may ask you for your registration or log-in information. Such information can include your name, e-mail address, residence or billing addresses and/or credit card information (to hold a reservation or for online purchases).
swf may also collect certain aggregate information about you and your use of our website whenever you visit, such as various forms of "click stream" information including URLs or domains, site traffic statistics and origination information, page views, impressions, and operating system and browser types. In addition, swf servers automatically log your IP address when you request pages on our website. This aggregate information generally will not personally identify you or be correlated to you individually for external purposes. swf may collect, compile, store, publish, promote, report, sell, or otherwise disclose or use any and all of the aggregate information; provided that such information does not personally identify you.
HOW DO WE USE THE INFORMATION WE GET, AND WITH WHOM MAY IT BE SHARED?
swf collects information in order to provide our users with personalized and customized service. We will often use the information we collect to notify you of important functionality changes to the website, new services, special offers or contests that we think you may be interested in. swf researches our user demographics and interests based upon the information that you provide. We do this to better customize your experience and we may share this research with our partners.
Contests and promotions may be sponsored by companies other than swf or may be co-sponsored by swf and one of our partners. Our promotions and contests may often request additional information from participants. Some of the data collected may be shared with that partner or sponsor. When you participate in a contest or promotion or request information, you give swf permission to transfer your information to the sponsor so that they may answer your request. If you would rather not receive such information or have such information shared, please contact us at firstname.lastname@example.org. If you have more than one swf account, make sure you change your preferences for each account or e-mail name you have with us.
Companies may be engaged by swf to perform a variety of functions, such as assisting with promotions or providing technical services for our websites. These companies may have access to personal information, if needed, to perform such functions. However, these companies are only authorized to use such personal information for the purpose of performing such functions and improving services.
Further, the information collected through our website is considered a trade secret of swf. As the owner of such information, we may disclose or sell such information as an asset of the company in conjunction with the sale of our company, our assets or a portion of our assets to a third party.
Our website provides users the opportunity to choose how information you provide to us can be used by swf. If you are getting promotional e-mail from us and would like to be removed from our list, simply click the link at the bottom of any e-mail you receive to unsubscribe. You can opt into or out of emails from us by logging into your account and updating your preferences.
HOW DOES SWF PROTECT YOUR INFORMATION?
When you submit any files, information, or access your account, swf uses a secure server. The secure server software (SSL) encrypts all of the information that you provide before it is sent to us. Additionally, we take commercially reasonable measures to prevent unauthorized access to your data.
Your swf account is password-protected so that only you have access to this personal information. We recommend that you do not divulge your password to anyone. swf will never ask you for your password in an unsolicited phone call or in an unsolicited e-mail.
Unfortunately, no data transmission can ever be 100% secure. While we try to protect your personal information, we cannot insure or warrant the security of the personal information that you transmit. You transmit such information at your own risk.
HOW DO WE ADDRESS THE PRIVACY OF CHILDREN?
swf is committed to protecting the privacy of children who visit our website. For this reason, swf does not collect personal information from children under 13. Children 12 years old and younger may visit the swf website under the supervision of a parent or guardian without disclosing any personally identifiable information. Our subsidiaries and affiliates may need to access and use your child's personal information in order to respond to a service request, prevent fraud, or assist us in the management and improvement of our website. We encourage parents of children under 13 to regularly check and monitor their children's use of e-mail and other activities online.
WHEN DO WE MAKE CHANGES TO OUR PRIVACY STATEMENT?
DOES SWF ALLOW CUSTOMERS TO UPDATE OR CHANGE THEIR PERSONALLY IDENTIFIABLE INFORMATION?
Users of the website may, at any time, review the personally identifiable information they have provided about themselves (and their family members) and make changes to that information. Users can also request that their account be closed. Furthermore, users can request that swf delete all account information from our databases by writing to email@example.com provided that swf may retain a copy of such information for business archive purposes.
We welcome your questions and comments about privacy. Please send e-mail to firstname.lastname@example.org, or contact us at:
9311 E. Via de Ventura
Scottsdale, AZ 85258